The platform is rolling out a new feature that allows them to reduce the amount of AI-created videos appearing in their streams. This step comes as the platform disclosed that it presently contains more than 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale rollout. This advancement aligns with a surge in AI-generated material, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the most rapidly expanding content creators on a competing service only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a label for inferior, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that many people enjoy content made with AI tools, from computer-generated images to informative clips, and we aim to give people the option to see more or less of that, according to their own likes,” stated a company executive.
Scale of AI Content
The platform shared that there are currently over a billion videos on its network labeled as made with AI. Overall, more than 100 million media items are added to the service every day, making AI content a minor percentage of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the level of AI content they view by opening the “manage topic” feature in the platform and picking the AI content topic. Additional categories that currently be modified under the setting include current affairs, style, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines mandate creators to label “realistic” AI-made content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the app will now attach an artificially created tag to content made using its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2m awareness program for experts and organizations to create learning resources about responsible artificial intelligence. This program will support charitable organizations dedicated to training coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, following controversy over proposals to make redundant hundreds of content moderators in Britain. It is expected to reduce a significant number of roles in its content moderation division in the UK capital, with labor groups and online safety experts voicing alarm that people are being substituted by automated systems.
A senior executive explained that people-led review would still have a role, but AI can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. The platform stated a significant reduction in shocking and graphic content handled by human moderators over the past year due to the use of its automated systems.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
